IA: ¿el fin de la magia? ¿o su renacimiento?

Aquí encontrarás los vínculos a los estudios y artículos citados en la charla.

IPA: How creative committment yields higher ROI

Alex Murrell: The age of average

Zappi: The state of creative effectiveness 2024

AdExchanger: AI will replace marketing jobs as CMO budget stagnates

Michael Farmer: AI will decimate agency staffing and fees. New strategies are required for survival

Cornell University: Designing human and generative AI collaboration

McKinsey: The economic potential of generative AI

BCG: How GenAI is shaping the future of creativity in marketing