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THE BOOKS
YOU CAN GROW YOUR AGENCY
The book offers a modern, direct, and actionable perspective on how to build stronger, more relevant, and more scalable agencies in a business environment shaped by margin pressure, new competitors, cultural shifts, and artificial intelligence.
Drawing from years of work with agencies across Latin America, We present a growth approach grounded in strategy, leadership, culture, operations, management, and business design. The book combines industry diagnosis, critical thinking, and practical tools to help agencies organize their growth, strengthen their value proposition, and develop a more profitable, sustainable, and future-ready business model.
English edition coming soon.
ADVERTISING
IN THE ERA OF AI
The book develops a new way of doing advertising: more current, more creative, more precise and more fun.
Discover how to integrate AI into your agency's real-world workflow to enhance insights, validate ideas, and build Big Brand Ideas with greater impact. Plus, learn how to amplify talent to go further, faster.
MARKETING
IN THE ERA OF AI
A practical approach to making AI a strategic partner for your marketing team. From strategy and insights to briefs and execution, learn how to integrate technology into real-world processes to empower your teams, automate processes, make better decisions, choose with clarity, and achieve better results.
