WHAT IS IT?

An annual study of local agencies and advertisers that:

• provides a comprehensive view of the market, facts and trends.

• provides information regarding the perception and image of the agencies.

• brings meaning to attributes and perceptions from the point of view of the market, customers and competition.

• develops rankings based on different variables such as creativity, service, strategy, price.

• it reveals a framework of opportunity for relationships.

• it has a common and replicable methodology for any market.

WHAT IS ITS VALUE?

•  Identifies the needs and preferences of advertisers.

• Showcases trends in budget investment and demands for expertise and service from advertisers.

• Rates agencies based on key attributes from the point of view of the market, the clients and the competition.

• Evaluates the capabilities of the agencies according to the preferences of the clients.

• Makes opportunities visible and proposes strategic directions for growth.

• Positions agencies in the Brand Agency Power Map®.

 

THE BRAND AGENCY POWER MAP

• A proprietary model that combines quantitative data to determine the positioning of agencies based on their Empathy, Value contribution, Innovation and Transformation capacity.

• Each quadrant defines specific issues and opportunities for the agencies in the context of the market, its clients and its own capabilities.

• It is built from data obtained from the survey: rankings, mentions, ratings and satisfaction rates.