+54 9 11 4140 7026
WE TAKE YOU
TO THE AGENCY
YOU WANT TO BE
1
2
3
WE HAVE A PURPOSE:
helping businesses grow with expert-driven implementation programs
ONE CONVICTION:
a vision means nothing until you bring it down, shape it, and make it possible.
AND A METHODOLOGY:
walking the path with you, working with your teams until practice becomes second nature.
¡NUEVO
LIBRO!
BAJALO GRATIS
AQUÍ
WANT
THINGS TO HAPPEN?
BOOK
HERE
"WAY OF GROWTH"
Structured program of 8 weeks to assess, prioritize and implement a proprietary growth system working together with agency teams. It consists of six phases, in which
that are worked on:
❖ Objectives
❖ Resources and capabilities
❖ Change plan design
❖ Toolkit and templates for
agency visibility
❖ Act on growth
❖ Measure and iterate
IA
ADOPTION
A comprehensive 12-week program that integrates AI into the company's operating model, generating real impact, autonomy, efficiency, and sustainable scalability. It consists of 7 phases worked alongside internal teams:
❖ Strategic Discovery
❖ Diagnosis
❖ Model Design
❖ Solution Building
❖ Training
❖ Guided Implementation
❖ Measurement & Adjustments
PRICING AND PROFITABILITY
Intensive program in 4 weeks of joint work
with agency teams to determine optimal pricing, identify the
real client profitability and define a framework for profitability management:
❖ Utilization
❖ Overhead
❖ Calculating the optimal price
❖ Client profitability
❖ Profitability in two
dimensions
❖ Decentralization of the
profitability management
ACCOUNT MANAGEMENT SKILLS
A program of 6 weeks to convert account teams from what are today: order takers into business leaders, developing:
❖ Strategic vision
❖ Commercial skills
❖ Delivery management
❖ Profitability management
❖ Customer relations
OUR PROGRAMS
We redesigned our consulting practice to transform it into solution implementation programs for all areas of your business.
As part of the process, we diagnose and design solutions, advise, train, coach, document and work as part of your team in the implementation of the changes that your company needs to achieve its objectives, contributing with our expertise, judgment, method and support.
ABOUT US
More than 30 years of experience in management positions in international agencies.
CARLOS PEZZANI
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Author of “You can heal your agency” and “You can heal your company”, two books with ideas for business success in the digital age.
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Almost 30 years of experience in local and regional positions as Director of Production, Operations and Technology at Grupo Y&R Buenos Aires, Y&R Group Latam, Prolam Y&R Chile, Gray Latam and WPP.
VICTOR FANTAUZZO
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More than 30 years of experience as Director of Research and Strategic Planning at Y&R and DDB Argentina.
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Author of a proven method to create value that is born from data to implement more creative and effective business, marketing and communication initiatives.
OUR PRACTICES
CONSULTANCY
A proprietary methodology for achieving maximum effectiveness in the following domains:
❖ Culture
❖ Talent and leadership
❖ Operation and management
❖ Delivery
❖ Positioning
❖ Finance
❖ Business
We provide solutions for each diagnosed problem and an action plan to implement the changes.
DESIGN LABS
An agile and flexible solution to solve specific problems or achieve objectives with minimal effort and maximum impact when there is no focus, time or resources to deal with the issues.
They are applied in the same domains as the consulting or on the challenge you bring to us.
BROCHURE
WORKSHOPS
Theoretical and practical, they provide tools and methodology, with the objective that at the end of the workshop, the participants are ready to apply the
skills learned in their daily lives.
You can download the brochures here:
GROWTH WORKSHOP
SKILLS FOR ACCOUNT MANAGEMENT
PRICING AND PROFITABILITY
LEADERSHIP
FRACTIONAL MANAGEMENT
Flexible, executive, and temporary strategic management for agencies that need focus and action.
implementation and results, without a permanent fixed structure.
❖ Consulting and diagnosis
❖ Ideation of solutions
❖ Coaching and support
❖ Implementation of changes
BROCHURE
